Buhr Consulting & Advisory · München
Rethink. Refocus. Reinvent.
I help CMOs and CEOs generate growth and efficiencies through customer-centric strategy.
- 25+ years turning strategy into execution for brands and businesses
- P&G and L’Oréal trained in customer-centric marketing
- Europe, Australia, US worked across markets and cultures
Expertise
How I help.
Business strategy
Increase efficiency in underperforming business units.
Innovation
Accelerate product-market fit for innovations and the product portfolio.
Brand strategy & marketing
Create new brands and steer marketing communication.
AI adoption & transformation
Boost your team’s productivity and efficiency with AI.
Approach
AI × Human Intelligence
Modern tools blended with judgment and experience, for faster insights, sharper positioning and measurable growth.
What clients say
“Working with Maike was not only highly productive but also inspiring. Her work stands out for its exceptional quality and precision – a clear recommendation for anyone seeking top-level strategic advice.”
“Maike is an experienced brand and marketing expert with exceptional strategic, conceptual and agency management skills on local and international scale.
Her understanding of the energy sector and the consumer needs combined with her ability to lead through complex setups was instrumental to the project’s success.”
“With Maike Buhr’s and Antje Sturm’s support, we were able to rethink Bullrich’s innovation strategy.
Their focus on emerging consumer needs and new business areas in nutritional additives opened up fresh growth opportunities.”
About
Maike Buhr
Seasoned business & marketing strategist, fractional CMO and consultant.
Trained in customer-centric marketing at P&G and L’Oréal, I bring 25+ years of execution to brands and businesses that need focus and momentum.
My “AI × Human Intelligence” approach blends modern tools with judgment & experience for faster insights, sharper positioning, and measurable growth.
Having worked in Europe, Australia, and the US, I read cultures and trends with nuance and turn them into practical go-to-market strategies.
Empathetic, curious, and hands-on, I roll up sleeves, build operating rhythms, and coach teams.
Contact
Let’s talk.
Tell me about the business challenge or objective you want to discuss. Your first 30-minute consultation is free.
- Emailmaike@buhr-consulting.com
- Phone+49 172 841 5121
- OfficeMünchen, Germany














